Avoiding Disaster Preparation

Check out the new book, The Ostrich Paradox.  In the book, the authors examine and explain why people consistently underprepare for disasters.  They also introduce a Behavioral Risk Audit, a systematic approach for improving preparedness by addressing six biases (myopia, amnesia, optimism, inertia, simplification, and herding) that lead individuals, communities, and institutions to make errors.  The key takeaway: If we are to be better prepared for disasters, we will need to learn to be more like ostriches (who, in fact, never bury their heads in the sand)!
 
This book should be an excellent resource for private and public sector leaders, planners, and policy-makers who want to build more resilient communities. 
 
To see more, visit: http://wdp.wharton.upenn.edu/book/ostrich-paradox/